Lolita

Brand Identity
Freelancer, 2024
 
The branding process for Lolita, a Spanish food restaurant in London, began with a deep dive into the intersection of Spanish culture, cinematic influences, and the concept of women empowerment. Inspired by the boldness of powerful Spanish women like Lola Flores and the cheeky attitude portrayed in the film "Lolita" (1997), the concept emerged as a celebration of tradition with a modern twist.
 
Throughout the project, every touchpoint was designed to convey Lolita's cheeky personality and authentic Spanish charm. The logo, a bold sans-serif typography with the letter "O" extended and deformed in width, embodies Lolita's playful yet modern identity, while the vibrant red color palette further reinforces the restaurant's energetic atmosphere and commitment to quality. Vintage-inspired illustrations of Spanish taberna tapas complete the branding, creating a cohesive visual identity that captivates guests from the moment they step inside.​​​​​​​
 
The menu design encapsulates the essence of Lolita's culinary offerings, with Spanish names adding an authentic touch. Each dish description balances traditional Spanish flavors with modern twists, emphasizing quality over quantity. The inclusion of churros and natillas in the dessert section adds a nostalgic nod to Spanish culinary traditions, enhancing the overall dining experience.
 
The culmination of the branding process is a cohesive identity that resonates with Lolita's target audience, capturing the essence of Spanish culture while celebrating women empowerment. From the lively atmosphere of the restaurant to the playful branding elements, Lolita stands out in London's Spanish food scene as a bold and authentic culinary destination, inviting guests to embrace tradition with a cheeky twist.

Scope of work: Logo Design, Brand Identity, Signage, Take Away