Genpax

Brand Identity
Genpax Ltd, 2020
 
Genpax is a forward-thinking life science startup dedicated to transforming healthcare through innovative solutions. With a focus on bacterial detection, tracing, and mitigation, Genpax aims to revolutionize how bacterial threats are managed globally. The company's core values centre on excellence, integrity, and a relentless pursuit of scientific advancement.
 
Tasked with leading the development of the company's visual identity and branding strategy. One of the main challenges we faced was establishing a cohesive brand presence that accurately reflected Genpax's mission and values while also differentiating it in a competitive market.​
 
Developed and implemented key branding elements, including logo design, typography, colour palette, and brand guidelines. Additionally, I played a pivotal role in designing various marketing materials, merchandise, collateral, and presentations, ensuring consistency and alignment with Genpax's brand identity across all touchpoints.
 
I collaborated closely with the Genpax team to understand their unique value proposition and target audience. Through a strategic blend of creative design, innovative thinking, and meticulous attention to detail, we successfully crafted a distinctive brand identity that resonated with stakeholders and effectively communicated Genpax's commitment to revolutionizing healthcare.
 
Together, our teamwork gave birth to a brand identity for Genpax that was not just visually stunning, but also perfectly reflected the soul of the company, propelling it to the forefront of the healthcare industry.

Scope of work: Logo Design, Brand Identity, Collateral, Signage, Presentations

More about this project:
www.genpax.co