Paridirect - VELI GROUP
 
Brand Identity & Marketing Campaigns
Paridirect , 2022-2024

At Paridirect, they embody the inevitable victory ethos in the brand values and visual identity. The shops are sanctuaries of triumph, to reflect this concept, I developed a large-scale mural seamlessly integrated across all visual assets.
 
We developed a distinctive identity characterized by a playful and energetic tone. Implemented across both digital, retail and social media kits, accompanied by a series of animated videos.
 
As well as the identity, we developed easy-to-use design templates for retail print files, online banners, and a branded launching package for retail outlets, all to be handled by the internal design team. Characters in our visuals are created with AI tools, ensuring innovation and creativity across our brand.
 
Across three Central African countries, our shops buzz with life, bustling with dedicated staff who bring warmth and efficiency to every interaction amidst the lively atmosphere.
 
Brand identity and marketing campaigns significantly grew brand recognition by 60% in the first year, alongside a 43% increase in new registered customers and a 37% rise in first-time deposits. Moreover, we achieved remarkable growth in social media followers, witnessing a more than 150% boost.
 
Before we developed the branding and implemented several campaigns, Paridirect's website conversion rate was 2%; now, the current conversion rate is 4.3%.

You can find assets from our latest campaigns below.

Scope of work: Brand Identity, Online & Retail Marketing Campaign Assets, Social Media, Physical  Space, Signage, OOH Advertising, Juniors Mentorship & more!