Sixth Sense

Packaging Design
Estudio PG, 2022
 
The Sixth Sense is a delightful gin brand that incorporates a multisensory experience into its graphics and packaging.

The velvety touch of the box and label, the explosion of colour, the taste of the accompanying complement to the gin, the sounds incorporated into the opening of the packaging, and of course, its unmistakeable fruity scent, are all part of the packaging experience itself, which will lead the consumer to experience the sixth sense.
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The packaging and graphic design of The Sixth Sense gin brand are refreshingly unconventional. Instead of sticking to the norm, they embrace a vibrant and playful aesthetic.

Bold colours and imaginative designs capture attention effortlessly, steering clear of the typical formalities associated with luxury branding. This departure from tradition injects a sense of fun and creativity into the brand's image.

The packaging stands out on shelves, enticing consumers with its unique charm and inviting them to explore further. By daring to be different, The Sixth Sense demonstrates that packaging can be both eye-catching and approachable, setting itself apart in a crowded market.

Scope of work: Packaging Design, Illustrations